Olivia Yu · London

Category: Education

Is Permanent Makeup Safe? Risks, Regulations, and How to Choose Safely

May 25, 2026

You’ve been considering permanent makeup for a while, but you’ve seen the horror stories. Photos of brows turned grey or orange. Stories of infections requiring antibiotics. Reports of clients who paid for budget PMU and ended up needing thousands in correction work. You’ve started to wonder whether the whole industry is safe enough to trust […]

Lip Blush Aftercare: Your Day-by-Day Healing Timeline

May 25, 2026

Your lip blush will look beautiful the moment your artist finishes — and then, predictably, slightly chaotic for the following two weeks as your lips heal. Knowing exactly what to expect each day, and exactly what to do (and not do), is the difference between a stunning final result and a disappointing one. This guide […]

Lip Blush vs Lip Filler: Which One Do You Actually Need?

May 25, 2026

Walk into any conversation about lip enhancement in London and two names come up: lip blush and lip filler. Many clients use them interchangeably. They shouldn’t — they’re entirely different treatments addressing entirely different concerns, and choosing the wrong one is one of the most common, expensive mistakes in cosmetic enhancement. We see clients regularly […]

Lip Blush Colour Selection: Choosing the Right Shade for Your Skin Tone

May 25, 2026

You’ve decided to book lip blush. You’ve researched the technique, found an artist you trust, and you’re working through the final decisions before your appointment. The most important one — and often the most overwhelming — is colour. The colour you choose will be on your lips for the next 2 to 4 years. There […]

Dark Lip Neutralisation: PMU for Pigmented or Discoloured Lips

May 25, 2026

If your lips have ever been described as “naturally dark,” “pigmented,” or “discoloured,” you’ve probably had a confusing experience with lip products and beauty advice. Standard lipsticks look different on your lips than on the model in the advert. “Nude” shades shift unpredictably. Light pinks and corals turn muddy. Tinted balms don’t show up at […]

How to Prepare for Your Permanent Makeup Appointment

May 25, 2026

Your PMU appointment is two weeks away. Your artist has confirmed the booking. You’re excited, slightly nervous, and wondering whether there’s anything you should be doing in the lead-up that you might not have thought of. The answer is yes — quite a lot, actually. The way you prepare for permanent makeup in the days […]

Brow Shape Selection: How to Choose the Right Shape for Your Face

May 25, 2026

You’re considering permanent makeup for your brows. You’ve researched microblading and nano brows. You understand the techniques. You’re ready to book a consultation. But there’s one question still bothering you: what shape should you actually ask for? Most online brow shape guides offer the same generic advice — round face needs an arch, square face […]

Combination Brows: When Hair Strokes Plus Shading Is the Right Choice

May 25, 2026

If you’ve researched permanent makeup for brows, you’ve probably encountered three options: microblading, nano brows, and “combination brows.” The first two are well-explained online. The third is often mentioned in passing without much detail — sometimes as “the best of both worlds,” sometimes as if it’s a marketing label rather than a distinct technique. Combination […]

Permanent Eyeliner Colour Selection: Beyond Black and Brown

May 25, 2026

When most clients book permanent eyeliner, they assume the colour choice is simple — black or brown. The reality is more nuanced. Within those two broad categories sit dozens of variations, and beyond them sit additional options (charcoal, navy, plum, soft black) that can produce results dramatically more flattering than the default expectations. This guide […]

Brows for Oily Skin: Why Microblading Often Fails and What to Choose Instead

May 25, 2026

You have oily skin. You’ve been thinking about microblading. You’ve researched it, found a studio, possibly even had a consultation. And somewhere along the way, you’ve encountered the same message repeatedly: microblading doesn’t work well on oily skin. The message is true. It’s also incomplete. Oily-skinned clients have excellent PMU brow options — they just […]