Olivia Yu · London

Category: Olivia’s Insights

Beyond the Blade: Why I Stopped doing Microblading?

June 2, 2026

When I first entered the permanent makeup industry, microblading was absolutely everything. However, over time, observing how traditional microblading aged on various skin types forced me to make a major shift in my practice. Today, I no longer offer traditional microblading, and I can confidently say my clients’ skin is so much better for it. […]

Olivia Yu Wins 2026 UK Semi Permanent Makeup Specialist Award

May 18, 2026

Recognised at The London Hair & Beauty Awards 2026 for excellence in semi-permanent makeup artistry and natural healed results. I’m incredibly honoured to share that I have been awarded 2026 UK Semi Permanent Makeup Specialist at the London Hair & Beauty Awards by Oceanic Awards. Receiving this recognition means a great deal to me, not […]

Why PMU Artists Need to Stay in Sync with the Trend

May 18, 2026

I recently met a client who needed a color correction. Her brows were dark, heavy, and saturated—a style from years ago that she was now “stuck” with. It was a stark reminder that in this industry, technical skill is only half the battle. The other half? Aesthetic Judgment. 🌿 Staying in Sync with the TrendI’ve […]